Ou partners

Collaboration, monitoring and transparency are essential parts of our journey to become a more responsible brand.


In 2013, we became a member of Amfori BSCI, the leading global business association for open and sustainable trade. Amfori is a business-driven initiative for companies committed to improving working conditions in the global supply chain. Their code aligns with international frameworks concerning human rights and labour standards, including the Universal Declaration of Human Rights, the Children’s Rights and Business Principles, UN Guiding Principles for Business and Human Rights and OECD Guidelines, as well as the conventions and recommendations of the International Labour Organisation (ILO), which are relevant to improving working conditions in the supply chain. The Amfori code of conduct has 11 principles which range from fair wages to no child labour, along with a step-by-step approach that enables companies to monitor, engage, get empowered and receive support to put sustainable trade at the heart of their business. Read more here.


In 2018, we joined the Better Cotton Initiative (BCI). This global not-for-profit organisation exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.


GOTS is the world’s leading standard for processing textiles made from organic fibres. GOTS certification is an independent assurance on organic product claims, which also includes compliance with specific environmental and social criteria across the entire supply chain.


The Clevercare logo is on every care label of every garment that we produce. Through Clevercare, GINETEX (the international association for textile care labelling) recommends easy ways to take better care of your clothes, increasing their longevity and decreasing environmental impact through small changes to your laundry habits.


In 2021, we became a certified member of Textile Exchange, a global non-profit that is positively impacting the climate by accelerating the use of preferred materials across the global textile industry. They develop, manage and promote a suit of leading industry standards, as well as publish critical industry insights that enable brands and retailers to measure, impact and track their use of preferred fibre and materials.


In 2021, we became OCS certified as a company. The Organic Content Standard (OCS) is an international and voluntary standard created by Textile Exchange that sets requirements for third-party certification of certified organic input and chain of custody. The goal of OCS is to increase organic agriculture production.


In 2021, we became GRS certified. The Global Recycle Standard (GRS) is an international, voluntary and full-product standard – coined by Textile Exchange – that sets out requirements for third-party certification when it comes to recycled content, chain of custody, social and environmental practices and chemical restrictions. The goal of GRS is to increase the use of recycled materials in products and eliminate the harm caused by their production.


In 2021, we became RWS certified. The Responsible Wool Standard (RWS) is an independent voluntary standard created by Textile Exchange and developed with the input of farmers, animal welfare experts, land conservation experts, brands and retailers from all parts of the world. The RWS requires all sites involved in the production or processing of wool to be certified, verifying the welfare of sheep and the land they graze on.


Founded in 2010, Sustainalize is a new generation of sustainability specialists. They support organisations by engineering solutions to various sustainability issues and connecting these to the business strategy, enabling the development of suitable and tailor-made sustainability strategies. Sustainalize also helps organisations identify and understand their impact by making it measurable, comprehensible, and transparent, as well as engage with their key stakeholders by utilising knowledge of regulations, integrated reporting, and communication.


In 2021, we started working with TIPA®, an innovative organisation that offers fully compostable packaging made to break down within months under compost conditions, just like organic matter. They offer innovative solutions for conventional plastic alternatives in the food and fashion industries that are built to fit existing machinery and supply chains.


In 2021, we became a member of the Ethical Trading Initiative. ETI is a leading alliance of companies, trade unions and NGOs that promotes respect for workers’ rights around the globe in accordance with an ethical code. As a member, we have adopted the ETI Base Code of labour practice, which is based on the standards of the International Labour Organisation (ILO).


We have committed to the Transparency Pledge, working towards greater transparency of our supply chain. We publicly share supply chain information – including names, addresses and number of workers per facility – and are working towards complete visibility across the entire supply chain, from raw material until final product.


Since 2022, we have been a member of Leather Working Group (LWG), a not-for-profit organisation that is focused on reducing the environmental impact of leather manufacturing. The LWG encourages more appropriate business practices and is focused on saving water, chemicals and energy.

Learn more about the factories and manufacturers that make our clothes.

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Discover which responsible fibres we’re integrating into our collections – and why.

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Learn about the organic and recycled cotton fibres we’re using in our collections.

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Learn more about our mission and values.

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