Many consider Amsterdam the denim capital of Europe. Born and raised here, we’ve been part of the Amsterdam denim scene for over a decade.
A key fabric of our brand, our design team lives and breathes all things denim, and our Amsterdams Blauw styles are part of every collection.
Named after a historic blue hue used to paint Dutch ceramics, our own Amsterdams Blauw colour accents our denim line representing
craftsmanship and our Amsterdam roots.