Amsterdams Blauw

Amsterdams Blauw is our denim line. At the core of our brand, our jeans, denim and
indigo garments are available all year round for men, women and kids.


Championing the unique, we connect the expected with the unexpected to create our premium denim range. We value all the hallmarks of what goes into making a great pair of jeans – like attention to fit, quality fabrics and wash techniques – but aren’t bound by any denim rules. From classic to trend-driven washes, our range includes signature fits and contemporary cuts in premium fabrics with subtle yet surprising details.

Our love for this durable and timeless fabric runs through all our collections. Western shirts, denim jackets and indigo suiting are just some of the styles that we rework with our aesthetic, creating new takes on classic denim pieces.

Our denim has something for all, for you to make your own – season after season.