Amsterdam, our home city, is truly blue. Home to indigo innovators, experts, and enthusiasts, it’s a leading denim city. Our love for this timeless fabric puts it at the core of our brand, running throughout all our collections. Our denim line Amsterdams Blauw – Blauw meaning blue in Dutch – is a unique blend of signature fits and contemporary cuts updated in seasonal shades with surprising details.
Meet your next favourite jeans in our new-season denim styles: the Charm in womenswear, a much-loved flare, updated with a new seasonal slit, and the Vert in menswear, a soon-to-be favourite straight fit.
Read on to discover more
THE VERT
AUTHENTIC STRAIGHT-LEG FIT
Our new fit for the season, the Vert is inspired by classic vintage denim. Cut with a straight top-block, it’s generous on the hip and thigh with a straight leg, neat square back pockets and a button fly. Team it with some fresh white kicks for a clean modern look.
Stonewashed for an authentic denim feel, we finished it off like we do all our jeans, with our signature three crosses stitched on the back pocket – a nod to the St. Andrew’s crosses of Amsterdam, our home city.
THE CHARM
HIGH-RISE CLASSIC FLARE FIT
The Charm is a must-have for every modern wardrobe. It’s your everyday flare, perfect for year-round wear. A high-rise fit, these jeans kick out from the calf and go all the way down to the floor.
This season, we’ve pepped the Charm with a split detail at the bottom hem, adding a twist to your denim line-up. Made for all-day wear in a comfort stretch fabric, it’ll hug you on the waist and hips. Whether it’s a dinner date or day-to-day errands, these jeans go with anything. Look good, feel good.
KEEP IN TOUCH
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