We live and breathe denim – here’s what we do.
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Responsible Design
Learn about how we’re challenging ourselves in our denim design.
Clevercare
Ever wondered how to extend the lifespan of your garment? Find out here.
Care Guide
Wool, leather, outerwear and more. Here’s how to keep your items looking their best.
Our progress
Measuring our impact & progress As a fashion brand, we consume natural resources and leave a significant footprint behind in the form of waste and pollution. It’s our mission to run our business with greater care for the environment, which is why it is vital to understand our impact. This insight allows us to make […]
Better materials
Better materials We balance quality, comfort and materials to create garments designed to last. Carefully choosing our materials at the design and sourcing stage is central to our mission to making a positive contribution and reducing our environmental impact. Every season, we integrate more organic, recycled and regenerated fibres into our collections. These fibres have […]
Our cotton commitment
Our cotton commitment Cotton – a natural fabric known for its breathability, durability and softness – is one of the most important materials in our collections. For all its benefits, conventional cotton has a significant impact on the environment – due to the use of pesticides and fertilisers, high water consumption and the soil degradation […]
Our wool commitment
Our wool commitment Wool – a natural fibre – is renewable, recyclable and even biodegradable. It’s known for its thermal insulation qualities, keeping you warm when it’s cold and cool when it’s warm. A moisture-wicking fibre, the natural, self-cleaning properties of wool ensure that you don’t have to wash wool garments often. If you look […]
Introducing TIPA® compostable packaging
Introducing TIPA® compostable packaging The next time you order from us, it may arrive in a bioplastic bag from TIPA®. These bags are an alternative to conventional plastic, are fully compostable and made to biodegrade. Designed to protect your garments, they are made from 20% bio-based plastic (derived from corn starch and sugar cane) and […]
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